The online food ordering platform Deliveroo, like many (most?) online
platforms, monitors you as you interact with their website. It’s not really a
secret that behavioural analytics (or “big data analytics”) get gathered
from our time online, but is rather what we’ve come to expect of online
companies who seek to extract, leverage and monetise the data generated from
our interactions with their services.
It won’t surprise anyone to know that Amazon actively uses customer
behaviours in real-time to affect the …