Deliveroo watches you while you eat

tl;dr Deliveroo sends your browser movie titles with food puns as it tracks your activity.

The online food ordering platform Deliveroo, like many (most?) online platforms, monitors you as you interact with their website. It’s not really a secret that behavioural analytics (or “big data analytics”) get gathered from our time online, but is rather what we’ve come to expect of online companies who seek to extract, leverage and monetise the data generated from our interactions with their services.

It won’t surprise anyone to know that Amazon actively uses customer behaviours in real-time to affect the results and recommendations you see on the site - browse for a cable, see 100 more cables recommended forever. If you look carefully at effectively any link Amazon shows you, you’ll see its URL is littered with tracking parameters. Similarly, if you scroll or browse, you’ll notice multitudes of HTTP requests being fired off in succession, indicating what you’re doing and helping Amazon (try to) understand what you are or aren’t looking at.

Likewise, it would probably be of little surprise that Airbnb, a hip, modern sharing-economy company, is also highly active in this space. Airbnb’s business is based around data - and apparently connecting guests to hosts’ accommodation - through its online platforms. However, in order to achieve this, you’ll find Airbnb sending several behaviour tracking events per second when you’re on their site, occurring as you move your cursor, type, interact with the UI across listings or are just sitting idle. A short browsing session (or a background tab left open) can easily end up sending off thousands or tens of thousands of tracking events.

Being of the same ilk, Deliveroo also tracks you as you use their system. As you browse pages, click elements on a page or scroll up or down, Deliveroo fires off dozens requests with an event payload describing what you just did. For example, the following is sent every time your viewport scrolls to or past a category on a restaurant’s menu:

User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:98.0) Gecko/20100101 Firefox/98.0 (deliveroo/consumer-web-app; browser)
X-Roo-Client: consumer-web-app
X-Roo-Country: au
  "events": [
      "name": "Menu Scroll to Category",
      "properties": {
        "category_id": "12345678",
        "restaurant_id": "999999",
        "served_menu_request_uuid": "XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX",
        "user_agent": {
          "family": "Firefox",
          "major": "98",
          "minor": "0",
          "patch": null
        "white_label_brand": "core"
      "time": 1650524885

The specifics of the event data are hardly surprising, but what’s really fun is a header that gets returned from the response to the API call – the developers at Deliveroo clearly have a sense of humour, all while they play Big Brother, spending your bandwidth and Internet quota in the process. This header comes back in the HTTP response:

x-watch-while-you-eat: Guardians of the Garlic: Vol. 2

It appears this gets sent for any API calls made in the /orderapp namespace, even those that error. Try it yourself with a GET request to

To save you the effort, here’s the listing of all the movie titles you’ll get served, subjectively ordered by level of humour or cringeworthiness:

V for Vienetta
The Prawn Identity
12 Hangry Men
The Silence of the Lamb Chops
The Lamb Shank Redemption
Scone in Sixty Seconds
Hack-slaw Fridge
Guardians of the Garlic: Vol. 2
Kung Pow Panda
Soy Story
Beauty and the Feast
The Inedibles
Despicable Meat
A Clockwork Orange Juice
Reservoir Hotdogs
Power Radishs
Much Ado About Muffin
Full Metal Jacket Potato
Mango Unchained
The Big Shortcrust
The Great Escalope
Dial M for Murgh
Mad Max: Fury Roast
Planet of the Canapes
Return to the Planet of the 'Shakes
War for the Planet of the Grapes
Top Bun
Fill Bill
Life of Pies
Manchester by the Pea
No Curry for Old Men
Justice Peach
I, Daniel Cake
Plump Fiction
Pi Za Za Land
Hell or High Tea

Someone is clearly a fan of the Planet of the Apes series (ahem, Canapés).

One might be inclined to wonder exactly how much money this Easter Egg itself is costing the company to send those extra bits over the wire; I appreciate a joke as much as the next person but this adds up, especially when I’m paying for the cellular data connection. For the whole tracking experience overall on Deliveroo, much like Amazon or Airbnb, a lot of data can be consumed in a session – just scrolling down to the bottom of one example page costs ~150KB to send and receive all these events, however funny the hidden headers happen to be. This quickly adds up to megabytes.

In fairness, some of these titles did make me chuckle for the briefest of seconds, but your average user isn’t going to find this. Maybe it’s some light relief for the the security professionals doing pentesting. At any rate, my laugh was before realising what the API was doing and that it wasn’t already being blocked in my browser. In response, I wrote browser rules for uBlock Origin (or Adblock Plus, etc) to block these requests:


This works for any Deliveroo site worldwide (and probably its white-labelled solution, Deliveroo Signature, as well). These have been submitted and merged for inclusion in EasyPrivacy, which is something worth using in this case too because when an error occurs sending a tracking event, Deliveroo will attempt to send a crash report off to Sentry; EasyPrivacy has a rule for handling this already.

Whilst on the topic of privacy, it’s worth noting that Deliveroo does a Privacy Policy which supposedly protects your data. However, I’m really curious to know what they mean by:

Unless you have elected to remain anonymous through your device and/or platform settings, this information may be collected and use [sic] by us automatically […]

and what settings they consider for someone to choosing to remain anonymous.

Maybe they’re good netizens and apply the settings supplied in Do Not Track (DNT) or Global Privacy Control (GPC) headers on the server-side after you’ve sent your data to them. Or maybe it’s just another perfunctory attempt to appease anyone who might challenge it. 🤷‍♂️

It’s dinner time — I’m off to get some takeaway and watch a movie…

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